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課程名稱 |
消費者文化理論研討
Seminar in Consumer Culture Theory |
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開課學期 |
106-2 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
柯冠州 |
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課號 |
MBA8027 |
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課程識別碼 |
741ED3030 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期五2,3,4(9:10~12:10) |
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上課地點 |
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備註 |
本課程以英語授課。上課教室：管一403教室。
限本系所學生(含輔系、雙修生) 且 限碩士班以上
總人數上限：40人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062MBA8027 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
http://www.management.ntu.edu.tw/BA/course/phdcourse |
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課程目標 |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
3/02 |
Course Introduction |
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Week 2 |
3/09 |
Qualitative Research and Methods (1)
Book Chapter 2 |
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Week 3 |
3/16 |
Qualitative Research and Methods (2):
Book Chapter 3;
Reading 1: Hirschman, E. C. (1986). Humanistic inquiry in marketing research: philosophy, method, and criteria. Journal of marketing Research, 237-249. |
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Week 4 |
3/23 |
How to Evaluate Qualitative Research?:
Book Chapter 4;
Reading 2: Arnould, E. J., & Wallendorf, M. (1994). Market-oriented ethnography: interpretation building and marketing strategy formulation. Journal of marketing research, 484-504. (亦昕) |
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Week 5 |
3/30 |
Final Term Paper Proposal:
Topic + Some Preliminary Data/Story
Reading 3: Suddaby, R. (2006). From the editors: What grounded theory is not. Academy of management journal, 49(4), 633-642.(亦昕) |
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Week 6 |
4/06 |
No Class |
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Week 7 |
4/13 |
Interview:
Book Chapter 6;
Reading 4: Price, L. L., Arnould, E. J., & Folkman Curasi, C. (2000). Older consumers' disposition of special possessions. Journal of Consumer Research, 27(2), 179-201. (鈺婷) |
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Week 8 |
4/20 |
Participant Observation:
Book Chapter 5;
Reading 5: Lastovicka, J. L., & Fernandez, K. V. (2005). Three paths to disposition: The movement of meaningful possessions to strangers. Journal of Consumer Research, 31(4), 813-823.(永晏) |
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Week 9 |
4/27 |
Data Collection and Analysis:
Book Chapter 10;
Reading 6: Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of consumer research, 21(3), 491-503.(永晏) |
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Week 10 |
5/04 |
The Discussion of the Data from Interviewing |
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Week 11 |
5/11 |
Netnography:
Book Chapter 7;
Reading 7: McQuarrie, E. F., Miller, J., & Phillips, B. J. (2012). The megaphone effect: Taste and audience in fashion blogging. Journal of Consumer Research, 40(1), 136-158. (鈺婷) |
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Week 12 |
5/18 |
Additional Examples of CCT Research (1):
ACR Videography;
Reading 8: Hill, R. P., & Stamey, M. (1990). The homeless in America: An examination of possessions and consumption behaviors. Journal of consumer research, 17(3), 303-321. (孟麟) |
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Week 13 |
5/25 |
The Discussion of the Data from Participant Observation |
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Week 14 |
6/01 |
Office Hours for Your Term Paper |
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Week 15 |
6/08 |
Additional Examples of CCT Research (2):
Reading 9: Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of consumer research, 22(1), 43-61.(孟麟) |
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Week 16 |
6/15 |
Final Term Paper Presentation |
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